For the first time, GameHouse found the need for a mediation tool, and turned to AdMob for help. Less revenue meant potentially missing fiscal goals for the quarter, which could have led to a significant financial impact to the studios they worked with. With only one ad network in their rotation, and no easy way to manage others, GameHouse started losing out on potential revenue. “Adding ads to our games was a massive change, it doubled daily active users (DAU) overnight and tripled our day-7 retention - but we still had no way to handle multiple networks.” says Sharath Kowligi, Director of Ad Operations for GameHouse.
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As a result, GameHouse realized that they would need to implement ads into their games in order to let players play for free without sacrificing monetization.
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Unlike PC gamers, mobile gamers expected the games to be free, and so GameHouse started seeing more dissatisfied, 1-star reviews. Although their loyal user base followed them to mobile, GameHouse realized that many of their new mobile users were unhappy with the company’s paid business model. Like many game distributors who jump from PC to mobile, GameHouse was initially nervous about changing their business model to include ads. Their solution came with AdMob mediation, which consolidated everything into one platform while boosting revenue 30% and growing game engagement 10x. The GameHouse team decided to use multiple ad networks to maximize their revenue, which created several challenges around scaling and management. To do this, GameHouse moved from a paid model to an ads-supported approach. Īfter shifting to mobile, GameHouse had to re-invent their business model to appeal to gamers with a different set of expectations. Their popular Delicious series, which centers around a waitress who aspires to be a restaurant owner, paved the way for many spin-offs including the mystery game Parker and Lane and the hospital drama game Heart’s Medicine - Doctor’s Oath.
The company started out making PC games, but made the shift to mobile games in 2010 and now offers over 50 games driven by intricate stories.
GameHouse is based in the Netherlands, and their games are played by users in over 40 countries. Since 2001, GameHouse has developed and published video games with female protagonists that empower and inspire women.
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